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Case Study: Web Content Management (WCM) and Publishing

"Using SharePoint Web Content Management without Internet facing licensing costs."

WCM and Microsoft Office SharePoint Server 2007
Web Content Management (WMC) allows the stake holders and owners of an Internet web site to manage the content without the need to involve IT staff whenever new content needs to be published. Microsoft Office SharePoint Server provides rich functionality in this area, including:
  • Layout pages and styles to provide consistent presentation throughout a site.
  • In-browser content editing.
  • Workflow support for approval and routing.
  • Automatic scheduled publishing from the site used for producing content (within the firewall) to the public facing site (outside the firewall).
In this case, our customer wanted all the advantages provided by SharePoint’s web content management but required that the Internet site be a classic Microsoft ASP.NET web site rather than hosted by Microsoft SharePoint. The business reasons for this were:
  • Avoid licensing costs associated with public facing SharePoint sites (deploy using any inexpensive ASP.NET Internet Service Provider).
  • Easier deployment of content to live Internet site.
  • More flexibility with user interface design using tools familiar to the customer (Microsoft Visual Studio 2008).
The Web Content Management solution needed to manage:
  • HTML content (formatted text with styles).
  • Three tiered menu system (define each menu item and the sub menu items under it).
  • Manage images used by the content.

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